Patagonia is suing a drag queen. Who's in the wrong?

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6/7/26 | Issue #86

PATAGONIA VS. THE DRAG QUEEN

Pattie Gonia is a drag queen and climate activist with 3 million followers who has spent years performing in Patagonia gear and raising $4 million for environmental nonprofits. Patagonia sued her in January for trademark infringement — claiming she violated a 2022 agreement by filing her own trademark application for the name "Pattie Gonia" to sell merch and do brand deals.

Today, Pattie Gonia publicly rejected Patagonia's settlement offer. "No deal, Patagonia," she posted on Instagram. Patagonia is suing for $1 plus legal fees — which Pattie Gonia says could exceed $1 million. The company says it can't selectively enforce trademarks based on whether it agrees with someone's politics. Pattie Gonia says it's "a corporation trying to erase an activist."

A drag queen built her entire identity around a pun on a brand name — and now the brand wants it back. Both of them have a point.

Where Do You Stand?

Patagonia Is Right

Patagonia Is Bullying Her

Pick Your Side

POSITION A: Patagonia Is Right

They spent 50 years building a brand worth protecting. Pattie filed a trademark that would have given her exclusive rights to sell clothing under a name that sounds identical to theirs. Trademark law requires you to enforce or lose. They enforced.

POSITION B: Patagonia Is Bullying Her

She built her entire identity, career, and activism platform around a name she's had for years. A billion-dollar corporation threatening $1 million in legal fees to take that name away is designed to destroy her financially before a judge ever rules.